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Shift in intention to buy apparel online in the UK 2021, by age group

Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation

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Release date

October 2021


United Kingdom

Survey time period

August 2021

Number of respondents

1,000 households

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".

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Statistics on "Fashion e-commerce in the United Kingdom (UK)"

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