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Shift in intention to buy apparel online in the UK 2021, by age group

Published by
Stephanie Chevalier,
Mar 15, 2023
According to the results of a survey conducted in August 2021, the intention to permanently shift to buying more apparel online was similar among shoppers of all ages in the United Kingdom. For instance, of millennials and Gen X respondents, about 22 percent in each group reported planning to maintain this purchase habit in the future. Meanwhile, 20 percent of Gen Z surveyed and 19 percent of Boomers stated the same.

Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation

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Sources

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Release date

October 2021

Region

United Kingdom

Survey time period

August 2021

Number of respondents

1,000 households

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".

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Statistics on " Fashion e-commerce in the United Kingdom (UK) "

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Statistics on Fashion e-commerce in the United Kingdom (UK)

Overview

6

Segments

5

Retailers and brands

7

Users

4

Consumption

7

Brand awareness

5

Further related statistics

21

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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