Change in smart speaker purchases by region 2021

The proportion of respondents buying via smart speakers increased by an average of 69 percentage points worldwide during the coronavirus pandemic compared to before. Of the regions included in the study, the Middle East saw the highest growth during this period, with shopping through these devices growing by 73 percentage points. North America followed with 72 percent, while Europe recorded a rise of some 64 percentage points.

Change in purchases via smart speaker from before to during the COVID-19 pandemic in selected regions worldwide in 2021

Characteristic	Percentage change*
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Release date

July 2021

More information

Region

Worldwide

Survey time period

July 2021

Number of respondents

1,000 global shoppers**

Supplementary notes

* Based on the usage difference in the share of respondents before and during the pandemic.

** The study was conducted in the following countries:
- North America: Canada and the United States.
- Europe: Germany, Italy, Spain, and the United Kingdom.
- Middle East: the Kingdom of Saudi Arabia and the United Arab Emirates.

The source does not provide the age of respondents, nor the type and date of survey. The date of survey given is the date of publication.

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