Main virtual assistants for voice shoppers in the U.S. 2021

Published by
Stephanie Chevalier,
Jun 1, 2022
According to a study released in 2020, nearly three-quarters (75 percent) of U.S. voice shoppers used Alexa, Amazon's virtual assistant, to make purchases. In addition, almost half of voice shoppers in the United States reported using Google Assistant for shopping, while just under a quarter (23 percent) turned to Apple's Siri for this purpose.

Most popular virtual assistants among voice shoppers in the United States as of 2021

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Source

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Release date

November 2020

Region

United States

Survey time period

as of November 2021*

Number of respondents

1,038 frequent online shoppers**

Age group

18-72 years

Supplementary notes

* The survey date is not provided. The date used is the release date.
** The source defines frequent online shoppers as "those who made a purchase online once a week or more".

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Overview

6

Smart speakers & voice assistants

5

Leading brands

5

Voice shoppers

8

Competing shopping options

4

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Topics

Voice commerce in the United StatesVirtual Assistants in the U.S.Mobile commerce in the United StatesSocial commerce in the United StatesSmart speakers
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