In 2022, online marketplaces was the e-commerce channel offering the best customer experience in the U.S., named by more than half (55 percent) of consumers surveyed. Retailers came in a distant second, with 12 percent saying they offered the best consumer experience. Individual brands, such as Nike, come in third, with seven percent of respondents.
Online shopping channels delivering the best customer experience in the United States in 2022
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Share of respondents
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Wunderman Thompson Commerce. (August 1, 2022). Online shopping channels delivering the best customer experience in the United States in 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1341137/online-shopping-channels-customer-experience-satisfaction-us/
Wunderman Thompson Commerce. "Online shopping channels delivering the best customer experience in the United States in 2022." Chart. August 1, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1341137/online-shopping-channels-customer-experience-satisfaction-us/
Wunderman Thompson Commerce. (2022). Online shopping channels delivering the best customer experience in the United States in 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1341137/online-shopping-channels-customer-experience-satisfaction-us/
Wunderman Thompson Commerce. "Online Shopping Channels Delivering The Best Customer Experience in The United States in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1341137/online-shopping-channels-customer-experience-satisfaction-us/
Wunderman Thompson Commerce, Online shopping channels delivering the best customer experience in the United States in 2022 Statista, https://www.statista.com/statistics/1341137/online-shopping-channels-customer-experience-satisfaction-us/ (last visited July 27, 2024)
Online shopping channels delivering the best customer experience in the United States in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1341137/online-shopping-channels-customer-experience-satisfaction-us/