Voice commerce in the United States – statistics & facts
Voice commerce refers to using voice recognition technology to buy goods and services online. It allows customers to make purchases through voice commands rather than manually typing out keywords on a computer or mobile device. With the help of a virtual digital assistant (VDA) such as Google Assistant, Siri, or Amazon Alexa, consumers can search and shop online.
While U.S. consumers see several benefits to voice shopping, convenience and time savings are the biggest motivators for using this technology. However, adaptation continues to be a challenge as many consumers have reported finding it hard to browse and purchase items by voice online. Meanwhile, the ability to securely store and process payment information remains a concern regarding voice commerce for more than a quarter of online shoppers in the country.
Alexa, a synonym for voice shopping
Amazon Echo, the smart speaker brand of e-commerce giant Amazon, accounts for more than two-thirds of the smart speaker installer base in the United States. Echo is powered by the personal intelligence assistant Alexa, which responds to users whenever they use the word "Alexa". Dominant in the smart speaker market, it is no wonder that Jeff Bezos' virtual digital assistant ranks as the most popular solution for voice commerce. According to a survey, nearly three-quarters of U.S. voice shoppers use this virtual assistant in their purchases.
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