Change in mobile shopping usage by region 2021

From before to during the coronavirus pandemic, the share of respondents who shopped via mobile websites increased by an average of 48 percentage points worldwide. Mobile purchases via app experienced a similar increase, up by 45 percentage points.

Of the regions included in the study, the Middle East exhibited the most significant jump in mobile shopping, with a nearly 90 percentage point rise in both web and app purchases. It was followed by Europe, with 62 and 47 percentage points growth in mobile web and app shopping, respectively. In contrast, in North America, mobile purchases via apps grew slightly more than those made via websites.

Change in mobile shopping via website and app from before to during the COVID-19 pandemic in selected regions worldwide in 2021

Characteristic	Mobile shopping via website	Mobile shopping via app
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Release date

July 2021

More information

Region

Worldwide

Survey time period

July 2021

Number of respondents

1,000 global shoppers**

Supplementary notes

* Based on the usage difference in the share of respondents before and during the pandemic.

** The study was conducted in the following countries:
- North America: Canada and the United States.
- Europe: Germany, Italy, Spain, and the United Kingdom.
- Middle East: the Kingdom of Saudi Arabia and the United Arab Emirates.

The source does not provide the age of respondents, nor the type and date of survey. The date of survey given is the date of publication.

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