Most popular devices for e-commerce in the Netherlands 2015-2019

Mobile commerce made up more than one quarter of online sales in the Netherlands in 2019, with smartphones being slightly more used devices than tablets. Most Dutch consumers, however, tended to use a PC for their online shopping, be it a laptop or a desktop. As of 2018, the e-commerce market size equalled roughly 23.7 billion euros in the Netherlands.

When it comes to e-commerce, the Netherlands ranks fifth within the EU-28. In the European Union, 57 percent of the consumers used online shopping with the United Kingdom being the country where it is most common to purchase goods or services online. 82 percent of its people bought something online, whereas this was 79 percent of consumers in the Netherlands.

Distribution of online sales in the Netherlands from the 1st quarter 2015 to the 2nd quarter 2019, by device

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Release date

December 2019



Survey time period

Q1 2015 to Q3 2019*

Special properties

The figures have been taken from several publications.

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

* The category 'other devices' was only featured in Q1 2016.

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Statistics on "Cross-border online shopping in the Netherlands"

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