Internet usage in Latin America - Statistics & Facts

In 2019, Latin America and the Caribbean was the fourth largest regional online market, behind Asia, Europe and Africa. As of June, there were nearly 454 million internet users in the region, up from just over 300 million in 2013. That same year, South America was the subregion that had the largest internet penetration rate, with 73 percent of the population having access to this service.

Brazil, the largest country in Latin America both by population and area, has an online population of over 149 million people, almost twofold that of second-ranked Mexico, with 88 million users. Brazil also leads the region in terms of internet usage among children. During a 2019 survey, 98 percent of responding parents in the South American country stated their children had access to devices with internet connection.

In 2018, the average duration of internet usage per person in Latin America was of nearly three hours per day, most of this time online being spent on mobile devices. About 50 percent of mobile phone users in the region accessed the internet from their mobile, with calculations predicting an ongoing increase in the next years.

One of the most popular online activities throughout the region is participating in social media. As of 2018, Facebook was the second most popular social network in Latin America based on share of users, only behind WhatsApp. In total, there were an estimated 283 million social network users throughout Latin America in 2018.

In line with global estimates, e-commerce in Latin America shows healthy projections. With retail e-commerce sales amounting to more than 50 billion U.S. dollars in 2018, forecasts expect this figure to keep rising in the near future. That same year, MercadoLibre was by far the most popular online retailer in Latin America, followed by Amazon, B2W Digital, and Alibaba.

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Internet usage in Latin America

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