Online retail website visits and orders in the Netherlands 2024, by device

Published by
Koen van Gelder,
Nov 25, 2024

During the third quarter of 2024, smartphones accounted for 75 percent of retail site visits in the Netherlands and were used to make 72 percent of online shopping orders. Meanwhile, desktop computers generated 24 percent of retail website traffic but were behind 27 percent of all purchases.

Distribution of retail website visits and orders in the Netherlands as of 3rd quarter 2024, by device

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Release date

November 2024

Region

Netherlands

Survey time period

Q3 2024

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.

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Topics

Mobile commerce in the Netherlands and BelgiumE-commerce in the NetherlandsE-commerce in BelgiumOnline fashion in the NetherlandsOnline grocery shopping in the Netherlands
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