E-commerce in Latin America - Statistics & Facts

E-commerce in Latin America - Statistics & Facts

Statistics and facts about e-commerce in Latin America

In 2018, 139.3 million people in Latin America are expected to buy goods and services online, a dramatic increase from 84.7 million in 2013. Recent figures show that the Latin America e-commerce market is still rather small, in comparison with the Asia Pacific or North American regions, with B2C e-commerce sales in Latin America accounting for only 4.3 percent of the global B2C e-commerce sales in 2014. However, B2C e-commerce sales in Latin America are projected to grow from 71 billion U.S. dollars in 2015 to 87 billion U.S. dollars by 2018. On a national level, Brazil is the market leader, with over 23 billion in e-commerce sales forecast for 2015, followed by Mexico, with e-commerce sales in Mexico expected to reach 13 billion, while Argentina is expected to sell 5.24 billion U.S. dollars worth of online products and services. As of 2013, B2C e-commerce accounts for 0.49 percent of the GDP in Brazil, a figure which is expected to double by 2018.

The most popular online retailer in Latin America in terms of visitors is MercadoLibre .com (MercadoLivre.com in Brazil and Portugal), a C2C e-commerce platform similar to eBay.com, currently present in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Peru, Panama, Portugal, Uruguay and Venezuela. With over 45 million unique visitors in June 2014 alone, MercadoLibre.com manages to surpass Amazon, the world’s most successful e-retailer, as well as the Brazilian-based company B2W, which is currently the largest web-only retail company in Latin America, with 2.8 billion U.S. dollars in e-commerce sales in 2013.

Latin America is also part of the mobile shopping movement. In the fourth quarter of 2014, 38 percent of internet users in Latin America used their mobile device to search for a product or a service online and 27 percent of internet users purchased a product.

Picture: istockphoto.com / aleksl

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