The most popular online retailer in Latin America in terms of visitors is MercadoLibre.com (MercadoLivre.com in Brazil and Portugal), a C2C e-commerce platform similar to eBay.com, currently present in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Peru, Panama, Portugal, Uruguay and Venezuela. With over 50.5 million unique visitors in June 2016 alone, MercadoLibre.com manages to surpass Amazon, the world’s most successful e-retailer, as well as the Brazilian-based company B2W, which is currently the largest in Latin America.
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