Ad frequency on esports platforms in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jan 3, 2022
According to a report conducted by Decision Lab in Vietnam in 2021, approximately 32 percent of esports audience frequently or very frequently saw ads on gaming platforms. In comparison, around 15 percent of the respondents rarely came across advertisements on esports platforms.

Frequency of seeing advertisements on gaming platforms among esports audience in Vietnam as of October 2021

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Release date

October 2021

Region

Vietnam

Survey time period

October 2021

Number of respondents

503 respondents

Age group

16-40 years

Special properties

among players, watchers and/or streamers of esports games

Method of interview

Online Access Panel

Supplementary notes

Original question: "How frequently do you see ads on gaming platforms?"

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Overview

5

Online gaming: key indicators

6

Leading eSports games

4

Leading gamers and streamers

4

eSports KOLs

5

User behavior

7

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Topics

eSports market in VietnamE-commerce in VietnamSports and fitness in VietnamInternet usage in VietnamStreaming in Vietnam
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