B2B online use before vs. after the COVID-19 outbreak

There was a before and after pandemic for business-to-business (B2B) buyers. According to a survey conducted in 2021, 87 percent of B2B buyers identified new suppliers online, while only 78 percent of the professionals surveyed did the same before the pandemic broke out. Websites have become handy platforms for evaluating suppliers, with 74 percent of respondents reporting this habit in 2021. Before the pandemic, only 60 percent of B2B buyers did so.

Share of B2B buyers using online stores before and after the COVID-19 outbreak in 2021, by purchase stage

Characteristic	Online usage pre-pandemic	Online usage post-pandemic
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Release date

November 2021

More information

Region

Worldwide

Survey time period

August 2021

Number of respondents

1,200 B2B buyers

Method of interview

Online survey

Supplementary notes

Survey conducted across the following countries: U.S., Germany, UK, Ireland, Spain, Netherlands, Mexico, and Belgium
To the question:"Where did you go to get information at each of these stages during the buying process pre- and post- pandemic?"

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