In 2021, online shoppers in Vietnam showed the highest environmental awareness compared to 25 other countries worldwide. According to a global survey, 72 percent of online shoppers living in this Southeast Asian country reported very often or always buying eco-friendly products. India ranked second, with 69 percent of online shoppers registering this purchasing habit, while the Philippines and China followed with 60 percent each.
Sustainable e-commerce on the rise
As global concern about the environment becomes more prevalent in media, consumers now expect brands to disclose if and how sustainable their business practices are. Among global consumers, 16 percent believe that one of the main obstacles to e-commerce is that it is bad for the environment. However, online retailers are trying to change this opinion. If not already engaged in such efforts, several e-commerce companies are beginning to invest in different sustainability initiatives globally. For example, over 45 percent of brands reported they would invest in more easily recyclable products throughout 2022.
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PwC. (February 1, 2022). Share of online shoppers buying eco-friendly and sustainable products worldwide in 2021, by country [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1285023/sustainable-online-shopping-by-country/
PwC. "Share of online shoppers buying eco-friendly and sustainable products worldwide in 2021, by country." Chart. February 1, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1285023/sustainable-online-shopping-by-country/
PwC. (2022). Share of online shoppers buying eco-friendly and sustainable products worldwide in 2021, by country. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1285023/sustainable-online-shopping-by-country/
PwC. "Share of Online Shoppers Buying Eco-friendly and Sustainable Products Worldwide in 2021, by Country." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1285023/sustainable-online-shopping-by-country/
PwC, Share of online shoppers buying eco-friendly and sustainable products worldwide in 2021, by country Statista, https://www.statista.com/statistics/1285023/sustainable-online-shopping-by-country/ (last visited September 01, 2024)
Share of online shoppers buying eco-friendly and sustainable products worldwide in 2021, by country [Graph], PwC, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1285023/sustainable-online-shopping-by-country/