The sustainable food movement has gained some traction in recent years, swept along with the popularity of the local food and organic food movements, though perhaps lesser known. Survey figures show that consumer attitudes towards the trend are still quite mixed. In 2015, a fifth of U.S. consumers thought a lot about the environmental sustainability of their food products, compared to 44 percent who thought about it a little and 30 percent who did not think about it at all. However, consumers are increasingly aware of their diet choices and the state of the environment, two good signs for the sustainable food market.
Further figures suggest many food brands could painlessly increase sales by marketing the sustainability of their products. Some 42 percent of North American consumers said they are willing to pay more for sustainable products. In addition, more than half of American consumers said they depend on the company to disclose information about the health and sustainability of their products, and three quarters expressed a desire for more companies to report this kind of information.
The scope of the sustainable food movement is not limited to the weekly trip to the grocer. Some 23 percent of U.S. shoppers said it also affects their choice of sports footwear. When it comes to selecting healthy food options while dining out, some eleven percent of respondents indicated they would consider sustainable ingredient-supply practices.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.