A survey conducted on consumer goods with eco-labels in Singapore found that 20.4 percent of consumers were willing to switch to an eco-labelled bath soap or oral care product. Cosmetics and skincare was the second-ranked personal care products that respondents were willing to switch brands or pay more for based on its eco-labelling.
Willingness to switch brands or pay more for eco-friendly fashion and personal care products in Singapore as of April 2022, by type
Characteristic
Brand switch
Pay more
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Survey question:
"Brand Switch: Of the following products, which ones would you consider switching brands for one with an eco-label?
Pay More: Of the following products, please select those where you would consider paying a higher price for a product displaying an eco-label?"
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YouGov. (April 19, 2022). Willingness to switch brands or pay more for eco-friendly fashion and personal care products in Singapore as of April 2022, by type [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1314274/singapore-willingness-to-change-towards-eco-friendly-fashion-and-self-care-products-by-type/
YouGov. "Willingness to switch brands or pay more for eco-friendly fashion and personal care products in Singapore as of April 2022, by type." Chart. April 19, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1314274/singapore-willingness-to-change-towards-eco-friendly-fashion-and-self-care-products-by-type/
YouGov. (2022). Willingness to switch brands or pay more for eco-friendly fashion and personal care products in Singapore as of April 2022, by type. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1314274/singapore-willingness-to-change-towards-eco-friendly-fashion-and-self-care-products-by-type/
YouGov. "Willingness to Switch Brands or Pay More for Eco-friendly Fashion and Personal Care Products in Singapore as of April 2022, by Type." Statista, Statista Inc., 19 Apr 2022, https://www.statista.com/statistics/1314274/singapore-willingness-to-change-towards-eco-friendly-fashion-and-self-care-products-by-type/
YouGov, Willingness to switch brands or pay more for eco-friendly fashion and personal care products in Singapore as of April 2022, by type Statista, https://www.statista.com/statistics/1314274/singapore-willingness-to-change-towards-eco-friendly-fashion-and-self-care-products-by-type/ (last visited September 01, 2024)
Willingness to switch brands or pay more for eco-friendly fashion and personal care products in Singapore as of April 2022, by type [Graph], YouGov, April 19, 2022. [Online]. Available: https://www.statista.com/statistics/1314274/singapore-willingness-to-change-towards-eco-friendly-fashion-and-self-care-products-by-type/