How much more consumers in Germany would pay for sustainably sourced food 2021

Published by
T. Ozbun,
Jun 27, 2023
According to a survey carried out in August 2021 in Germany, 23 percent of respondents would not be willing to pay any extra for sustainably sourced food. About 14 percent of respondents stated that they would pay more than ten percent extra for such food products.

Share of consumers willing to pay more for sustainably sourced food in Germany as of August 2021, by price increase

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Release date

October 2021

Region

Germany

Survey time period

August 2021

Number of respondents

1,253 respondents

Age group

18 years and older

Special properties

Respondents were either responsible for or influence the choices of their household's grocery purchases

Method of interview

Online survey

Supplementary notes

Original survey question: "Of the following types of food, how much would you be prepared to pay more if they were available in your shop?"

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