UK consumers' pet product purchases influenced by social media 2021, by generation

Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation

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Release date

November 2021


United Kingdom

Survey time period

October 15 to 22, 2021

Number of respondents

1,019 respondents

Age group

18 years and older

Supplementary notes

The original survey question was the following: "Think about the purchases you have made in the following categories over the past three months. Were you influenced toward a certain brand by a post on social media in the following categories?"
*Includes silent generation.

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