Social media influence on pet purchases by generation UK 2021

In the pet food and supplies segment, social media had the biggest purchase influence on Generation Z and Millennials. In a survey conducted in October 2021 in the United Kingdom, 26 percent of Millennials reported being influenced by social media when purchasing pet food and supplies. In contrast, that figure stood at only two percent for Baby Boomers.

Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation

Characteristic	Share of respondents
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Release date

November 2021

More information

Region

United Kingdom

Survey time period

October 15 to 22, 2021

Number of respondents

1,019 respondents

Age group

18 years and older

Supplementary notes

The original survey question was the following: "Think about the purchases you have made in the following categories over the past three months. Were you influenced toward a certain brand by a post on social media in the following categories?"
*Includes silent generation.

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