Average monthly spend on beauty products online in the U.S. 2021

Published by
Dominique Petruzzi,
Mar 30, 2023
In 2021, around 44 percent of surveyed shoppers in the United States stated that they spent between one and 50 U.S. dollars for monthly purchases of beauty products online. Approximately 26 percent replied that they spent between 51 and 100 U.S. dollars.

Average monthly spend on beauty products purchased online in the United States in 2021

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Release date

February 2021

Region

United States

Survey time period

2021

Number of respondents

10,646 respondents

Method of interview

Online survey

Supplementary notes

Shoppers belonging to Gen Z, Millennials, Gen X and Baby boomers were surveyed.
Respondents were asked the following question: "Roughly how much money did you spend per month on online beauty purchases?"

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