Top influencers of U.S. consumer skin care purchases 2018

Top influencers of U.S. consumers turning to skin care purchases as of 2018*

by Matej Mikulic, last edited Nov 15, 2018
Top influencers of U.S. consumer skin care purchases 2018 This statistic shows the most important influencers of consumers in the United States for turning to skin care purchases, as of 2018. Of those surveyed, 50 percent stated that their dermatologist led them to purchase a skin care product.
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Top influencers of U.S. consumers turning to skin care purchases as of 2018*

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Percentage of consumers
Dermatologist50%
Friends48%
Primary care physicians33%
Percentage of consumers
Dermatologist50%
Friends48%
Primary care physicians33%
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by Matej Mikulic, last edited Nov 15, 2018
This statistic shows the most important influencers of consumers in the United States for turning to skin care purchases, as of 2018. Of those surveyed, 50 percent stated that their dermatologist led them to purchase a skin care product.
Show more
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