U.S. skin care product sales growth via different sales channels 2017

In 2017, U.S. multi-outlets increased their skincare product sales by 4.4 percent compared to the previous year. That year, drug stores grew their sales by three percent, respectively.

Purchasing behavior in the United States

Two of the most profitable sales channels for skincare products in the United States in 2017 were multi-outlets and drug stores. Multi-outlets, which include grocery, drug, mass, military, and select club and dollar retailers, generated more than 3.69 billion U.S. dollars in skincare revenue. That year, most U.S. consumers turned to “Big-Box” retailers like Walmart or Target for their beauty purchases, instead of more specialized shops.

Online sales: the future of the beauty industry?

In a survey conducted in 2017, only 2.5 percent of respondents over the age of 18 reported purchasing all their skincare and cosmetic products online. In fact, the majority of respondents spent less than ten percent of their total beauty spending online. The most important segment for online beauty retailing are millennials, customers between the ages of 18 to 34, who are most likely to turn to online shopping for their beauty needs. As today’s skincare market is driven by a younger generation, online outlets will play a bigger role in the beauty industry of the future.

Sales growth of skin care products in the United States as of 2017, by sales channel

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date



United States

Survey time period

52 weeks ending November 5, 2017

Supplementary notes

* Multi-outlets include grocery, mass, drug, military, and select club and dollar retailers.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Face masks market in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.