UK respondents' social media use for car buying by platform 2022

Published by
Mathilde Carlier,
Apr 6, 2022
As of the first quarter of 2022, four out of 10 UK car buying respondents reported using YouTube in their vehicle purchase process. Overall, less than half of the participants used social media in their car buying journey.

UK respondents' social media use for car buying as of the first quarter of 2022, by social media platform

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Sources

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Release date

March 2022

Region

United Kingdom

Survey time period

Q1 2022

Number of respondents

1,565 respondents

Special properties

recent auto buyers.

Supplementary notes

The source did not specify the age of respondents.
The source did not specify the type of survey.

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