Most preferred networks for viewers aged 35 and over in the U.S. 2022
As of February 2022, television viewers in the U.S. aged 35 and older preferred a mixture of subscription video-on-demand (SVOD) services as well as traditional television stations as their main sources of television viewing. Consumers in this age group showed a stronger preference for SVOD services, specifically Netflix, in 2022 than in the previous year; Netflix moved from the number three to the number one of the most preferred networks. Amazon Prime Video replaced ESPN as the last of the top five sources among American viewers in this demographic.