According to a survey in the third quarter of 2023, most Filipino internet users consumed any kind of video each week. In addition, music videos and comedy or viral videos were among the most popular types of video content consumed by Filipinos on a weekly basis.
Netflix’s dominance in the Philippines
The dominance of the global streaming platform, Netflix, was significantly felt among the Filipino audience. Aside from having the largest Netflix library size in the Asia-Pacific region, the Philippines has one of the lowest monthly basic plans in the region. Aside from showing its original content, Netflix started streaming Filipino-language films and shows to cater to its Filipino audience. However, it was clear how much Korean-language content was dominant in the country, as reflected in the ranking of the most-viewed TV shows on Netflix in the Philippines.
Consumption of vlogs
Aside from movies and TV shows, vlogs are among the most consumed video content in the Philippines. In fact, according to a global survey for the first quarter of 2024, the Philippines had the highest share of internet users watching vlogs in the past week. As of September 2024, three of the most subscribed YouTube channels in the Philippines were vloggers or video bloggers, and the list may continue to expand as content creation has proven to be a very lucrative career.
Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2023, by type
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2023, by type [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal, und We Are Social, und Meltwater. "Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2023, by type." Chart. February 21, 2024. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal, We Are Social, Meltwater. (2024). Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2023, by type. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal, and We Are Social, and Meltwater. "Video Content Consumed Online Each Week by Internet Users in The Philippines as of 3rd Quarter 2023, by Type." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/
DataReportal & We Are Social & Meltwater, Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2023, by type Statista, https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/ (last visited December 11, 2024)
Video content consumed online each week by internet users in the Philippines as of 3rd quarter 2023, by type [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1290876/philippines-type-of-video-content-consumed-each-week/