Video consumption share SEA Q1-Q3 2022, by country of content origin

Published by Leander von Kameke, Feb 21, 2023
In the third quarter of 2022, video content from South Korea accounted for a consumption share of 38 percent of all premium video content consumed in Southeast Asia. This included streams on SVOD, AVOD, and freemium platforms.

Share of premium video consumption in Southeast Asia from 1st quarter to 3rd quarter 2022, by country of content origin

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Release date

November 2022

Region

Asia

Survey time period

Q1 to Q3 2022

Special properties

aggregates key SVOD, AVOD, and freemium platform consumption in Indonesia, Malaysia, Philippines, Singapore, and Thailand

Supplementary notes

The source states to have used a permission-based panel of consumers whose real consumption on mobile devices was measured, including key metrics such as country of consumed content origin.

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Overview

5

Music streaming

5

Video streaming

7

Gaming streaming

3

Device preferences

4

Consumer perspective

6

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