In 2021, Facebook was the most popular social networking application for shopping in Colombia, used by nearly three-quarters (72 percent) of respondents. The messaging app WhatsApp and photo app Instagram followed, with over half of those surveyed using them for purchases.
Most popular social media apps for purchases in Colombia in 2021
Characteristic
Share of respondents
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La República (Colombia). (March 3, 2022). Most popular social media apps for purchases in Colombia in 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1303881/most-popular-social-media-apps-for-purchases-colombia/
La República (Colombia). "Most popular social media apps for purchases in Colombia in 2021." Chart. March 3, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1303881/most-popular-social-media-apps-for-purchases-colombia/
La República (Colombia). (2022). Most popular social media apps for purchases in Colombia in 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1303881/most-popular-social-media-apps-for-purchases-colombia/
La República (Colombia). "Most Popular Social Media Apps for Purchases in Colombia in 2021." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1303881/most-popular-social-media-apps-for-purchases-colombia/
La República (Colombia), Most popular social media apps for purchases in Colombia in 2021 Statista, https://www.statista.com/statistics/1303881/most-popular-social-media-apps-for-purchases-colombia/ (last visited September 01, 2024)
Most popular social media apps for purchases in Colombia in 2021 [Graph], La República (Colombia), March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1303881/most-popular-social-media-apps-for-purchases-colombia/