Leading online purchase drivers in Colombia 2022

Published by Daniela Coppola, May 16, 2023
In a 2022 survey, nearly 58 percent of internet users in Colombia cited free delivery as the leading motivator to shop online. In addition, about 42 percent mentioned the importance of next-day delivery and fast and easy online checkout. Social media has rapidly gained prominence in e-commerce, with more than a quarter of Colombian respondents citing "Likes" and good comments on social media as relevant purchase motivators.

Main factors encouraging online purchase among internet users in Colombia in 2022

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Sources

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Release date

February 2023

Region

Colombia

Survey time period

Q3 2022

Age group

16-64 years

Supplementary notes

The source does not specify the number of respondents.

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Overview

6

Segments

5

Sites and apps

7

Consumption

7

E-commerce dates

6

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Topics

E-commerce in ColombiaE-commerce in the United StatesOnline marketplaces in Latin AmericaE-commerce in Latin AmericaE-commerce in Brazil
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