Revenue generated on special days in Colombia 2022
Every year in Colombia, numerous special dates stimulate commerce. In 2022, the 'Días sin IVA' (Day without VAT) emerged as the most profitable events, contributing to a revenue of over 570 billion Colombian pesos on its first day in March and nearly 750 billion on its second day in June. Following closely were end-of-year commercial celebrations like Christmas, Black Friday, and New Year's Eve, which generated revenues surpassing 400 billion pesos each. Additionally, Cyber Monday brought in approximately 308 billion pesos.
