Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

E-commerce in Colombia – statistics & facts

2020 was marked by major changes and challenges, to say the least. As observed around the world, in Colombia millions of individuals were forced to migrate many of their everyday activities to the virtual space, including some of the most fundamental ones, such as shopping for groceries and supplies. By year end, the country was estimated to have close to 22 million online buyers, that is, over 60 percent of the internet-using population. In turn, Colombia ranked as the fourth largest e-commerce market in Latin America, a position it is expected to maintain through 2021.

Confinement and the urgency of online ordering

On March 25, 2020, Colombia entered a lockdown that, although initially decreed for 19 days, was in the end extended for approximately five months. Faced with imminent and seemingly endless confinement, many Colombians resorted to online shopping to equip themselves for this period. While retail was by far the most demanded purchase category during the first weeks of the pandemic, the adoption of new behaviors such as home-based education and sports strongly boosted sales in both categories, each growing by more than 140 percent. Already flourishing in recent years, the online food delivery sector was also largely benefited by the crisis. According to a survey conducted in mid-2020, both restaurant food and groceries were the most popular home delivery products among mobile app shoppers in the South American country.

Online sales events: a stimulus for economic recovery

The extended closure of stores due to the COVID-19 outbreak hit Colombia's economy hard. To reactivate the commercial sector, various online sales events were organized throughout the year. Whereas events such as CyberLunes, Hot Sale, and Black Friday were already held in the past, the National Government and the Ministry of Commerce jointly launched an additional one, the VAT-free days. Held both off- and online in June, July, and November 2020, these three tax-free shopping days resulted in over four million digital transactions and about 1.2 trillion Colombian pesos in online sales, giving a little breathing room for retailers to keep their businesses up and running.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Colombia" and take you straight to the corresponding statistics.

Consumption

Mobile commerce

Companies

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "E-commerce in Colombia".

E-commerce in Colombia

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

E-commerce in Colombia – statistics & facts

2020 was marked by major changes and challenges, to say the least. As observed around the world, in Colombia millions of individuals were forced to migrate many of their everyday activities to the virtual space, including some of the most fundamental ones, such as shopping for groceries and supplies. By year end, the country was estimated to have close to 22 million online buyers, that is, over 60 percent of the internet-using population. In turn, Colombia ranked as the fourth largest e-commerce market in Latin America, a position it is expected to maintain through 2021.

Confinement and the urgency of online ordering

On March 25, 2020, Colombia entered a lockdown that, although initially decreed for 19 days, was in the end extended for approximately five months. Faced with imminent and seemingly endless confinement, many Colombians resorted to online shopping to equip themselves for this period. While retail was by far the most demanded purchase category during the first weeks of the pandemic, the adoption of new behaviors such as home-based education and sports strongly boosted sales in both categories, each growing by more than 140 percent. Already flourishing in recent years, the online food delivery sector was also largely benefited by the crisis. According to a survey conducted in mid-2020, both restaurant food and groceries were the most popular home delivery products among mobile app shoppers in the South American country.

Online sales events: a stimulus for economic recovery

The extended closure of stores due to the COVID-19 outbreak hit Colombia's economy hard. To reactivate the commercial sector, various online sales events were organized throughout the year. Whereas events such as CyberLunes, Hot Sale, and Black Friday were already held in the past, the National Government and the Ministry of Commerce jointly launched an additional one, the VAT-free days. Held both off- and online in June, July, and November 2020, these three tax-free shopping days resulted in over four million digital transactions and about 1.2 trillion Colombian pesos in online sales, giving a little breathing room for retailers to keep their businesses up and running.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "E-commerce in Colombia".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)