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E-commerce in Colombia – statistics & facts

The COVID-19 pandemic forced people across the globe to migrate many of their everyday activities to the virtual space. In Colombia, millions of individuals who once shopped for groceries and other household supplies in person suddenly found themselves completing these tasks online. As a result, the country finished 2021 with an estimated 25 million online buyers, more than 70 percent of its internet-using population. That year, Colombia ranked as the third largest e-commerce market in Latin America.

Will the pandemic tailwind subside?

Online shopping prevailed during the lockdown, and this practice remained popular once restrictions were lifted, much to the benefit of e-commerce vendors worldwide. According to a survey, nearly 50 percent of internet users in Colombia purchased a product or service online weekly in 2021. Free delivery and a simple online checkout were the main factors driving these internet purchases, but certain aspects of the in-store experience proved difficult to replace. The ability to try on a product before buying it, for instance, was one of the leading reasons discouraging Colombians from buying products online, especially when doing so for the first time.

Online event-driven e-commerce

The extended closure of stores due to the COVID-19 outbreak hit Colombia’s economy hard. In response, various online shopping events were organized to reactivate retail sales, such as CyberLunes, the Hot Sale, and Black Friday. The National Government and the Ministry of Commerce decided to further spark the Colombian e-commerce calendar by jointly launching the VAT-free days, held both off and online three times a year since 2020. Known in Spanish as “Días sin IVA”, the three editions resulted in approximately 5.7 million online transactions and 2.4 trillion Colombian pesos worth of e-commerce sales in 2021. In view of such success and public acceptance, the event was scheduled again in 2022. It remains to be seen whether consumer demand during these special days will increase or dwindle in the aftermath of the pandemic.

Interesting statistics

In the following 5 chapters, you will quickly find the 34 most important statistics relating to "E-commerce in Colombia".


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