The COVID-19 pandemic forced people across the globe to migrate many of their everyday activities to the virtual space. In Colombia, millions of individuals who once shopped for groceries and other household supplies in person suddenly found themselves completing these tasks online. As a result, the country finished 2021 with an estimated 25 million online buyers, more than 70 percent of its internet-using population. That year, Colombia ranked as the third largest e-commerce market in Latin America.
The extended closure of stores due to the COVID-19 outbreak hit Colombia’s economy hard. In response, various online shopping events were organized to reactivate retail sales, such as CyberLunes, the Hot Sale, and Black Friday. The National Government and the Ministry of Commerce decided to further spark the Colombian e-commerce calendar by jointly launching the VAT-free days, held both off and online three times a year since 2020. Known in Spanish as “Días sin IVA”, the three editions resulted in approximately 5.7 million online transactions and 2.4 trillion Colombian pesos worth of e-commerce sales in 2021. In view of such success and public acceptance, the event was scheduled again in 2022. It remains to be seen whether consumer demand during these special days will increase or dwindle in the aftermath of the pandemic.
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In the following 5 chapters, you will quickly find the 34 most important statistics relating to "E-commerce in Colombia".