According to a survey conducted among marketers in the United States between February and March 2022, the most positive impact of the depreciation of third-party cookies and mobile ID tracking was found in the connected TV (CTV) marketplace, with a net optimism score - defined as the difference between the share of respondents planning an ad spending increase and those planning an ad spending decrease on a medium - of 19 percent. Mobile followed with a net optimism score of 13 percent, while both linear TV and desktop were expected to take a hit.
Net ad spending optimism due to depreciation of third-party cookies and mobile ID tracking in the United States between February and March 2022
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Net ad spending optimism
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MediaPost. (May 3, 2022). Net ad spending optimism due to depreciation of third-party cookies and mobile ID tracking in the United States between February and March 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1307221/net-ad-spending-optimism-cookie-depreciation-us/
MediaPost. "Net ad spending optimism due to depreciation of third-party cookies and mobile ID tracking in the United States between February and March 2022." Chart. May 3, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1307221/net-ad-spending-optimism-cookie-depreciation-us/
MediaPost. (2022). Net ad spending optimism due to depreciation of third-party cookies and mobile ID tracking in the United States between February and March 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1307221/net-ad-spending-optimism-cookie-depreciation-us/
MediaPost. "Net Ad Spending Optimism Due to Depreciation of Third-party Cookies and Mobile Id Tracking in The United States between February and March 2022." Statista, Statista Inc., 3 May 2022, https://www.statista.com/statistics/1307221/net-ad-spending-optimism-cookie-depreciation-us/
MediaPost, Net ad spending optimism due to depreciation of third-party cookies and mobile ID tracking in the United States between February and March 2022 Statista, https://www.statista.com/statistics/1307221/net-ad-spending-optimism-cookie-depreciation-us/ (last visited July 27, 2024)
Net ad spending optimism due to depreciation of third-party cookies and mobile ID tracking in the United States between February and March 2022 [Graph], MediaPost, May 3, 2022. [Online]. Available: https://www.statista.com/statistics/1307221/net-ad-spending-optimism-cookie-depreciation-us/
