Net ad spending optimism due to cookie depreciation in the U.S. 2022

Net ad spending optimism due to depreciation of third-party cookies and mobile ID tracking in the United States between February and March 2022

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Release date

May 2022


United States

Survey time period

February 15 to March 15, 2022

Number of respondents

406 respondents

Special properties

among advertising executives

Supplementary notes

Net optimism is defined by the source as the difference between those indicating they planned to increase or decrease ad spending in a medium.

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