Peru: digital ad revenue 2018, by format

Social media advertising accounted for 40 percent of digital ad revenues in Peru in 2018. Display ads were the second largest format, with 29 percent, followed by search SEM ads with 14 percent. Total digital ad spend amounted to 109 million U.S. dollars in Peru in 2018.

Distribution of internet advertising revenue in Peru in 2018, by format

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Sources

Release date

August 2019

Region

Peru

Survey time period

2018

Supplementary notes

* Excludes video advertising on social media, which is included in social ads.

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