Share of digital ad spend in selected countries in Latin America 2023, by format

Published by
J. G. Navarro,
Oct 30, 2023
In 2023, the display format concentrated over 80 percent of the digital advertising spending in Colombia and accounted for less than half of the internet ad expenditure in Argentina. On average, display ads made up around 61 percent of Latin America's online ad spend that year, while the search and classified formats accounted for about 35 and four percent of the total, respectively.

Distribution of digital advertising spending in selected countries in Latin America in 2023, by format

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Release date

July 2023

Region

LAC

Survey time period

2022

Special properties

including ads on desktop and laptop computers, mobile phones, tablets, and other devices connected to the internet

Supplementary notes

The display format includes banners (i.e., static display), sponsorships, rich media, and video. The search format includes paid inclusions, paid listings, and contextual text links.

The date of release is the date of access.

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