In 2023, the display format concentrated over 80 percent of the digital advertising spending in Colombia and accounted for less than half of the internet ad expenditure in Argentina. On average, display ads made up around 61 percent of Latin America's online ad spend that year, while the search and classified formats accounted for about 35 and four percent of the total, respectively.
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format
Characteristic
Display
Search
Classified
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Supplementary notes
The display format includes banners (i.e., static display), sponsorships, rich media, and video. The search format includes paid inclusions, paid listings, and contextual text links.
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TotalMedios. (July 4, 2023). Distribution of digital advertising spending in selected countries in Latin America in 2023, by format [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. "Distribution of digital advertising spending in selected countries in Latin America in 2023, by format." Chart. July 4, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. (2023). Distribution of digital advertising spending in selected countries in Latin America in 2023, by format. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios. "Distribution of Digital Advertising Spending in Selected Countries in Latin America in 2023, by Format." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/
TotalMedios, Distribution of digital advertising spending in selected countries in Latin America in 2023, by format Statista, https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/ (last visited September 01, 2024)
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format [Graph], TotalMedios, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1369537/distribution-digital-advertising-spending-format-countries-latin-america/