Latin America: advertising spending 2010-2019

This timeline presents data on advertising spending in Latin America from 2010 to 2017 and provides a forecast for 2018 and 2019. The source projected that the ad expenditure in Latin America would amount to nearly 28 billion U.S. dollars in 2019. Brazil is the largest ad market in Latin America (and sixth largest worldwide). Advertising generated 15.7 billion U.S. dollars in revenue in Brazil in 2018. TV attracts the largest share of ad spend in Brazil.

Advertising spending in Latin America from 2010 to 2019

Spending in billion U.S. dollars
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Release date

December 2018


Central and South America

Survey time period

2010 to 2017

Supplementary notes

* Forecast.

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Statistics on "Advertising in Latin America"

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