J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowChange in ad spending in selected countries in Latin America 2022
In 2022, advertising spending in Argentina skyrocketed by approximately 116 percent, partially due to the inflation rate in the South American country. The growth rate in Colombia reached 16 percent, while Brazil and Mexico each registered an increase of 14 percent in their respective ad expenditures. The four countries are among Latin America's largest ad markets.
