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Latin America: advertising spending 2010-2019
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Latin America: advertising spending 2010-2019
Advertising spending in Latin America from 2010 to 2019 (in billion U.S. dollars)
by Statista Research Department,
last edited
Jan 31, 2019
This timeline presents data on advertising spending in Latin America from 2010 to 2017 and provides a forecast for 2018 and 2019. The source projected that the ad expenditure in Latin America would amount to nearly 28 billion U.S. dollars in 2019. Brazil is the largest ad market in Latin America (and sixth largest worldwide). Advertising generated 15.7 billion U.S. dollars in revenue in Brazil in 2018. TV attracts the largest share of ad spend in Brazil.
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by Statista Research Department,
last edited
Jan 31, 2019
This timeline presents data on advertising spending in Latin America from 2010 to 2017 and provides a forecast for 2018 and 2019. The source projected that the ad expenditure in Latin America would amount to nearly 28 billion U.S. dollars in 2019. Brazil is the largest ad market in Latin America (and sixth largest worldwide). Advertising generated 15.7 billion U.S. dollars in revenue in Brazil in 2018. TV attracts the largest share of ad spend in Brazil.
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- Release date
- December 2018
- Region
- Central and South America
- Survey time period
- 2010 to 2017
- Supplementary notes
- * Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
More information
- Region
- Central and South America
- Survey time period
- 2010 to 2017
- Supplementary notes
- * Forecast.
Other statistics on the topic
Advertising industry in Latin America
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Statistics on "Advertising in Latin America"
- Global overview
The most important statistics
- Global advertising spending from 2017 to 2019, by region (in billion U.S. dollars)Global ad spending 2017-2019, by region
- Growth of global advertising expenditure from 2015 to 2020, by region Growth of global advertising expenditure 2015-2020, by region
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
- Advertising markets with the lowest major media expenditure growth worldwide between 2018 and 2021Global ad markets with lowest major media spend growth 2021 vs. 2018
- Latin America overview
The most important statistics
- Media and entertainment market value in Latin America in 2016 and 2021, by sector (in million U.S. dollars)Latin America: media & entertainment market value 2016-2021, by sector
- Advertising spending in Latin America from 2010 to 2019 (in billion U.S. dollars)Latin America: advertising spending 2010-2019
- Change in advertising spending in Latin America from 2010 to 2021Latin America: ad spend growth 2010-2021
- Advertising spending in Latin America in 2018 and 2022, by platform (in billion U.S. dollars)Latin America: ad spending 2018-2022, by platform
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)Latin America: advertising spending 2018-2021, by medium
- Advertising expenditure in selected countries in Latin America in 2019 (in million U.S. dollars)Advertising spending in Latin American countries 2019
- Change in advertising spending in selected countries in Latin America in 2018 and 2019Latin America: ad spend growth 2018-2019, by country
- Mobile advertising in Latin America
The most important statistics
- Leading mobile advertising markets worldwide in 2018, by advertising spending growthLeading mobile ad markets worldwide 2018, by ad spend growth
- Mobile advertising spending in Latin America from 2018 to 2023 (in billion U.S. dollars) Latin America: mobile ad spending 2018-2023
- Distribution of mobile advertising expenditure in Latin America in 2018, by formatLatin America: mobile ad investment by format 2018
- Distribution of mobile advertising spending in Latin America in 2019, by countryLatin America: mobile ad spend country shares 2019
- Mobile advertising spending in selected countries in Latin America in 2018 (in million U.S. dollars)Latin America: mobile ad spend 2018, by country
- Change in mobile advertising spending in selected countries in Latin America in 2019Latin America: mobile ad spend growth 2019, by country
- Argentina
The most important statistics
- Advertising spending in Argentina from 2010 to 2019 (in million U.S. dollars)Advertising spending in Argentina 2010-2019
- Advertising spending in Argentina in 2017 and 2018, by medium (in million Argentine pesos)Argentina: advertising spending 2017-2018, by medium
- Distribution of advertising expenditure in Argentina in 2018, by medium Argentina: advertising spending 2018, by medium
- Leading advertisers in Argentina in 2017, based on advertising spending (in billion Argentine peso)Leading advertisers in Argentina 2017
- Internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)Digital ad spend in Argentina 2015-2021
- Fixed-line and mobile internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars) Digital ad spend in Argentina 2015-2021, by device
- Distribution of digital advertising spending in Argentina in December 2018, by industryArgentina: digital ad spend 2018, by industry
- Mobile advertising spending in Argentina from 2019 to 2023 (in million U.S. dollars) Argentina: mobile ad spend 2019-2023
- Brazil
The most important statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Change in advertising expenditure in Brazil from 2016 to 2019Brazil: ad spend growth 2016-2019
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: leading advertisers 2018
- Digital advertising spending in Brazil in 2017, by format (in billion Brazilian reals)Brazil: digital ad spend 2017, by format
- Distribution of digital advertising spending in Brazil in December 2018, by industryBrazil: digital ad spend 2018, by industry
- Advertising expenditure of the Brazilian federal government from 2009 to 2017 (in million Brazilian reals)Brazil: ad spending of the federal government 2009-2017
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
- Chile
The most important statistics
- Advertising spending in Chile from 2010 to 2018 (in billion Chilean pesos)Chile: ad spend 2010-2018
- Change in advertising spending in Chile from 2008 to 2017Chile: advertising spending growth 2008-2017
- Distribution of advertising spending in Chile in 2016 and 2017, by mediumChile: distribution of advertising spending 2016-2017, by medium
- Growth of advertising spending in Chile in 2017, by mediumChile: advertising spending growth 2017, by medium
- Digital advertising spending in Chile from 2019 to 2023 (in billion U.S. dollars)Digital ad spend in Chile 2019-2023
- Advertising spending per capita in Chile from 2007 to 2017 (in U.S. dollars)Chile: ad spend per capita 2007-2017
- Colombia
The most important statistics
- Advertising expenditure in Colombia from 2010 to 2019 (in million U.S. dollars)Advertising expenditure in Colombia 2010-2019
- Leading advertisers in Colombia in 2017, based on advertising spending (in billion Colombian peso)Leading advertisers in Colombia 2017
- Advertising spending in Colombia from 2016 to 2019, by medium (in million U.S. dollars)Colombia: ad spend 2016-2019, by medium
- Share of digital in advertising spending in Colombia from 2018 to 2020Digital ad spend share in Colombia 2018-2020
- Change in digital advertising spending in Colombia from 2018 to 2020Digital ad spend change in Colombia 2018-2020
- Distribution of digital advertising spending in Colombia in December 2018, by industryColombia: digital ad spend 2018, by industry
- Revenue generated by advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)Colombia: revenue of advertising services 2014-2017
- Gross production value of advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)Colombia: production value of advertising services 2014-2017
- Mexico
The most important statistics
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)Mexico: advertising spending 2010-2019
- Change in advertising spending in Mexico from 2010 to 2019Mexico: ad spend growth 2010-2019
- Distribution of advertising spending in Mexico from 2016 to 2019, by mediumMexico: distribution of ad spend 2016-2019, by medium
- Internet advertising spending in Mexico from 2013 to 2022 (in billion U.S. dollars)Digital advertising spending in Mexico 2013-2022
- Distrubution of digital advertising expenditure in Mexico from 2018 to 2020, by typeDigital ad spend in Mexico 2018-2020, by format
- Distribution of digital advertising spending in Mexico in September 2018, by industryMexico: digital ad spend 2018, by industry
- Mobile internet advertising spending in Mexico in 2012, 2016 and 2017 (in million U.S. dollars)Mexico: mobile ad spend 2012-2017
- Change in mobile internet advertising spending in Mexico from 2018 to 2020Mobile ad spend growth in Mexico 2018-2020
- Peru
The most important statistics
- Advertising expenditure in Peru from 2012 to 2018 (in million U.S. dollars)Advertising spending in Peru 2012-2018
- Distribution of advertising spending in Peru in 2018, by mediumAd spend in Peru 2018, by medium
- Internet advertising spending in Peru from 2018 to 2022 (in million U.S. dollars)Peru: internet ad spend 2018-2022
- Distribution of internet advertising revenue in Peru in 2017, by formatPeru: digital ad revenue 2017, by format
- Distribution of digital advertising spending in Peru in February 2019, by industryPeru: digital ad spend 2019, by industry
- Leading advertisers in Peru in 2017, based on advertising spending (in million U.S. dollars)Leading advertisers in Peru 2017
- Most advertised sectors in Peru between January and April 2018, by number of ads (in 1,000s)Peru: most advertised sectors in Peru 2018
- Most advertised categories in Peru between January and April 2018, by number of ads (in 1,000s)Peru: most advertised categories in Peru 2018
- Uruguay
The most important statistics
- Advertising expenditure in Uruguay from 2005 to 2018 (in million U.S. dollars)Advertising spending in Uruguay 2005-2018
- Distribution of advertising spending in Uruguay in 2018, by mediumAd spend in Uruguay 2018, by medium
- Internet advertising spending in Uruguay in 2016 and 2017 (in million U.S. dollars)Uruguay: digital ad spend 2016-2017
- Distribution of digital advertising spending in Uruguay in September 2018, by industryUruguay: digital ad spend 2018, by industry
- Leading advertisers in Uruguay in 2017, based on advertising spending (in million U.S. dollars)Leading advertisers in Uruguay 2017
- Leading advertising agencies in Uruguay in 2018Uruguay: leading ad agencies 2018
- Gross revenue generated by advertising agencies in Uruguay in 2017 and 2018 (in million U.S. dollars)Uruguay: advertising agencies revenue 2017-2018
- Gross revenue generated by media agencies in Uruguay from 2016 to 2018 (in million U.S. dollars)Uruguay: media agencies revenue 2016-2018
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Statistics
- Advertising spending in Western Europe 2014-2020
- Advertising spending in Germany 2014-2019
- Revenue in the largest advertising markets worldwide in 2020
- Peru: ad spending 2018-2023
- Change in advertising spending in the U.S. 2016, by medium
- Brazil: car advertising spending 2016-2018
- Advertising expenditure for laundry detergent in Germany 2000-2017
- Brazil: ad spend in media 2016-2018
- Year-on-year advertising expenditure change in Germany 2017-2020
- Brazil: ad spend in public administration & social services 2016-2018
- Distribution of ad spend in Brazil 2018-2020, by medium
- Digital advertising spending in the U.S. 2016-2020
- Outdoor advertising spending in Hong Kong 2008-2015
- Newspaper advertising spending in India 2008-2015
- Advertising spending in Japan 2008-2015, by medium
- U.S. communications services ad spend 2010-2016
- Outdoor advertising spending change in New Zealand 2008-2015
- Italy: investment value of websites on TV advertising 2017
- U.S. patent owners and lessors ad spend 2010-2016
- Advertising spending in Hong Kong Q3 2017, by industry
Studies
- Advertising market in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Germany
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Japan
- Advertising in the Netherlands
- Advertising in Italy
- TV advertising worldwide
- Advertising in the Nordics
- Advertising in Belgium
- Advertising in North America
- BRICS advertising
- Political advertising in the U.S.
Statistics on "Advertising in Latin America"
- Global advertising spending from 2017 to 2019, by region (in billion U.S. dollars)
- Growth of global advertising expenditure from 2015 to 2020, by region
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Advertising markets with the lowest major media expenditure growth worldwide between 2018 and 2021
- Media and entertainment market value in Latin America in 2016 and 2021, by sector (in million U.S. dollars)
- Advertising spending in Latin America from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in Latin America from 2010 to 2021
- Advertising spending in Latin America in 2018 and 2022, by platform (in billion U.S. dollars)
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)
- Advertising expenditure in selected countries in Latin America in 2019 (in million U.S. dollars)
- Change in advertising spending in selected countries in Latin America in 2018 and 2019
- Leading mobile advertising markets worldwide in 2018, by advertising spending growth
- Mobile advertising spending in Latin America from 2018 to 2023 (in billion U.S. dollars)
- Distribution of mobile advertising expenditure in Latin America in 2018, by format
- Distribution of mobile advertising spending in Latin America in 2019, by country
- Mobile advertising spending in selected countries in Latin America in 2018 (in million U.S. dollars)
- Change in mobile advertising spending in selected countries in Latin America in 2019
- Advertising spending in Argentina from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in Argentina in 2017 and 2018, by medium (in million Argentine pesos)
- Distribution of advertising expenditure in Argentina in 2018, by medium
- Leading advertisers in Argentina in 2017, based on advertising spending (in billion Argentine peso)
- Internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)
- Fixed-line and mobile internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)
- Distribution of digital advertising spending in Argentina in December 2018, by industry
- Mobile advertising spending in Argentina from 2019 to 2023 (in million U.S. dollars)
- Advertising spending in Argentina in 2017, by category (in billion Argentine pesos)
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Change in advertising expenditure in Brazil from 2016 to 2019
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Digital advertising spending in Brazil in 2017, by format (in billion Brazilian reals)
- Distribution of digital advertising spending in Brazil in December 2018, by industry
- Advertising expenditure of the Brazilian federal government from 2009 to 2017 (in million Brazilian reals)
- Distribution of advertising and marketing agencies in Brazil in 2018, by sector
- Advertising spending in Chile from 2010 to 2018 (in billion Chilean pesos)
- Change in advertising spending in Chile from 2008 to 2017
- Distribution of advertising spending in Chile in 2016 and 2017, by medium
- Growth of advertising spending in Chile in 2017, by medium
- Digital advertising spending in Chile from 2019 to 2023 (in billion U.S. dollars)
- Advertising spending per capita in Chile from 2007 to 2017 (in U.S. dollars)
- Advertising expenditure in Colombia from 2010 to 2019 (in million U.S. dollars)
- Leading advertisers in Colombia in 2017, based on advertising spending (in billion Colombian peso)
- Advertising spending in Colombia from 2016 to 2019, by medium (in million U.S. dollars)
- Share of digital in advertising spending in Colombia from 2018 to 2020
- Change in digital advertising spending in Colombia from 2018 to 2020
- Distribution of digital advertising spending in Colombia in December 2018, by industry
- Revenue generated by advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)
- Gross production value of advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in Mexico from 2010 to 2019
- Distribution of advertising spending in Mexico from 2016 to 2019, by medium
- Internet advertising spending in Mexico from 2013 to 2022 (in billion U.S. dollars)
- Distrubution of digital advertising expenditure in Mexico from 2018 to 2020, by type
- Distribution of digital advertising spending in Mexico in September 2018, by industry
- Mobile internet advertising spending in Mexico in 2012, 2016 and 2017 (in million U.S. dollars)
- Change in mobile internet advertising spending in Mexico from 2018 to 2020
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)
- Advertising spending of the federal government in Mexico from 2013 to 2017 (in billion Mexican pesos)
- Advertising expenditure in Peru from 2012 to 2018 (in million U.S. dollars)
- Distribution of advertising spending in Peru in 2018, by medium
- Internet advertising spending in Peru from 2018 to 2022 (in million U.S. dollars)
- Distribution of internet advertising revenue in Peru in 2017, by format
- Distribution of digital advertising spending in Peru in February 2019, by industry
- Leading advertisers in Peru in 2017, based on advertising spending (in million U.S. dollars)
- Most advertised sectors in Peru between January and April 2018, by number of ads (in 1,000s)
- Most advertised categories in Peru between January and April 2018, by number of ads (in 1,000s)
- Advertising expenditure in Uruguay from 2005 to 2018 (in million U.S. dollars)
- Distribution of advertising spending in Uruguay in 2018, by medium
- Internet advertising spending in Uruguay in 2016 and 2017 (in million U.S. dollars)
- Distribution of digital advertising spending in Uruguay in September 2018, by industry
- Leading advertisers in Uruguay in 2017, based on advertising spending (in million U.S. dollars)
- Leading advertising agencies in Uruguay in 2018
- Gross revenue generated by advertising agencies in Uruguay in 2017 and 2018 (in million U.S. dollars)
- Gross revenue generated by media agencies in Uruguay from 2016 to 2018 (in million U.S. dollars)
- Advertising spending in Western Europe from 2014 to 2020 (in billion U.S. dollars)
- Advertising investments in Germany from 2014 to 2019* (in billion U.S. dollars)
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Advertising spending in Peru from 2018 to 2023 (in million U.S. dollars)
- Change in advertising spending in the United States in 2016, by medium
- Advertising spending in the automotive industry in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Advertising expenditure for laundry detergent in Germany from 2000 to 2017 (in million euros)
- Advertising spending in the media sector in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Year-on-year advertising expenditure change in Germany from 2017 to 2020 (compared to the previous year)
- Advertising spending in the sector of public administration and social services in Brazil from 2016 to 2018 (in billion Brazilian reals)
- Distribution of advertising spending in Brazil from 2018 to 2020, by medium
- Digital advertising expenditure in the United States from 2016 to 2020 (in million U.S. dollars)
- Outdoor advertising expenditure in Hong Kong from 2008 to 2015 (in million U.S. dollars)
- Newspaper advertising expenditure in India from 2008 to 2015 (in million U.S. dollars)
- Advertising expenditure in Japan from 2008 to 2015, by medium (in million U.S. dollars)
- Advertising spending in the communications services industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Outdoor advertising expenditure growth in New Zealand from 2008 to 2015
- Investment value of main online players on television advertising in Italy in 2017 (in million euros)
- Advertising spending in the patent owners and lessors industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Advertising expenditure in Hong Kong in 3rd quarter 2017, by leading industry (in million Hong Kong dollars)
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