World: online and offline shopping habits for apparel & shoes 2022

In 2022, global consumer preferences concerning the purchase of apparel and footwear were somewhat evenly split. About three in ten consumers around the world said they were more likely to buy clothing and shoes online, while only a slightly higher number of respondents stated they more commonly bought such goods in-store. Winning only by a couple of percentage points, the modest majority said they use a healthy mix of both channels.

Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022

Characteristic	Share of respondents
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Release date

March 2022

More information

Region

Worldwide

Survey time period

February 4 to 10, 2022

Number of respondents

11,002*

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level."

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