APAC: countries of focus for business growth among CEOs 2022

In 2021 and 2022, the United States was considered the most important market for Asia-Pacific companies to focus on for revenue growth, as selected by 44 percent of surveyed CEOs from the region. For 2022, Australia replaced Germany as the third most selected focus region for APAC businesses.

Leading countries of focus for company revenue growth according to CEOs in the Asia-Pacific region in 2021 and 2022

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Release date

January 2022

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Region

Asia, APAC

Survey time period

October and November 2021

Number of respondents

1,618 respondents

Special properties

among CEOs from Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, South Korea, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam

Supplementary notes

Original question: "Which three countries/territories, excluding the country/territory in which you are based, do you consider most important for your company's prospects for revenue over the next 12 months?"

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