Number of new Netflix memberships APAC 2017-2023

In 2023, there were approximately 7.32 million new Netflix membership additions in the Asia-Pacific region. This represented an increase from approximately 5.39 million new subscriptions across APAC countries in the previous year. By the end of 2023, the total number of Netflix memberships in the region amounted to around 45.34 million.

 APAC’s local streaming providers

While Netflix is among the three most-subscribed to streaming-video-on-demand (SVOD) platforms worldwide, the streaming landscape across Asia is quite unique and diversified. In China, which boasts the region’s biggest number of SVOD users at over 300 million, Netflix is not available. Instead, the country has its very own streaming environment with local providers such as iQiyi, Youku, and Tencent Video, the latter of which operates as WeTV outside of China. Other popular streaming services operating in Asia include Hong Kong-based platform Viu and Indonesian provider Vidio.

The future of SVOD in APAC

In some countries in the Asia-Pacific region, the streaming market is still in its early stages. New Zealand, Australia, India, and the Philippines have the highest monthly share of internet users using SVOD, while the rate is below or just over 50 percent for some East Asian countries and territories.
It remains to be seen how the multitude of local streaming services and U.S.-operated platforms like Netflix and Disney+ can coexist in the region. Disney+ is already widely used and was projected to have the largest number of subscribers in APAC in 2026.