Implementing digitalization in companies in Romania

In 2021, collaboration with companies that specialize in digitalization development was cited as the leading factor for the successful execution of digital optimization in the Romanian business environment. Additional investment in the digital skills development among employees was named as one of the critical steps towards the implementation of digital initiatives.

What are the most important steps for the successful implementation of digital optimization initiatives in the business environment?

Characteristic	Relevant measures	Critical measures
Allocating a budget, according to the needs	25%	25%
Collaborating with a company specialized in the development and implementation of digitalization	42%	-
Communicating the digitalization strategy and objectives to the employees	33%	-
Establishing a plan for implementing the digitalization initiative	25%	8%
Involving different departments in developing a strategy for digitization	8%	25%
Investing in the development of digital skills among employees	8%	25%
Investing in appropriate technologies and tools	25%	-
Initially testing the digitalization project within a single department/business division	25%	-
Appointing an internal manager responsible with digitalization among the management team	17%	8%

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Release date

October 2021

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Region

Romania

Survey time period

July to August 2021

Special properties

Large companies

Supplementary notes

The original question was phrased as follows: "In your opinion, what are the most important steps for the successful implementation of digital optimization initiatives in the business environment? Of the chosen options, which is the most important?"
Survey participants could choose up to three options.

The report is based on a qualitative methodology. The source conducted 12 in-depth interviews with experts on digitalisation from large companies based in Romania.

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