How often consumers check brands' sustainability 2022

Despite having the joint highest share of purchasers who check the sustainability practices of brands very often, China had the lowest percentage of respondents who check brands' sustainability at least somewhat often, according to a survey of active and casual lifestyle brand purchasers in April 2022. France had the highest share of these consumers who checked sustainability at least somewhat often, at 61 percent.

How often purchasers look for information about lifestyle brands' sustainability practices when deciding to buy a product in selected countries in 2022

Characteristic	Very often	Somewhat often	Not that often	Never or almost never
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Release date

May 2022

More information

Region

Worldwide

Survey time period

April 15 to 25, 2022

Number of respondents

10,004 respondents

Age group

18 to 55

Special properties

Among active/casual lifestyle brand purchasers

Supplementary notes

Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, France, and China.
The count breakdown is as follows: U.S. 4,679; UK 1,099; Italy 1,074; Germany 1,036; France 999; China 1,117.

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