Klarna remained the most-downloaded BNPL app in Ireland in 2021 and 2022, while FlexiFi slowed down. This according to an estimate using nearly 150 different buy now, pay later brands from across the world. Klarna arrived in the Republic of Ireland in November 2021 and in the two following months got nearly 38,000 downloads. FlexiFi, on the other hand, is a domestic BNPL provider that got taken over by Australia's humm in 2021. Australian BNPL providers are said to be present in Ireland, but no figures were available for the likes of LayBuy or Clearpay.
Biggest buy now pay later (BNPL) apps in Ireland from 2015 up until January 2023, by number of downloads
This statistic is the result of research into over 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 99.4 percent of all downloads in 2022
Supplementary notes
* Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app- such as Divido, PayU, and Swap. The apps researched include:
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Statista. (February 15, 2023). Biggest buy now pay later (BNPL) apps in Ireland from 2015 up until January 2023, by number of downloads [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1310474/bnpl-most-popular-apps-in-ireland/
Statista. "Biggest buy now pay later (BNPL) apps in Ireland from 2015 up until January 2023, by number of downloads." Chart. February 15, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1310474/bnpl-most-popular-apps-in-ireland/
Statista. (2023). Biggest buy now pay later (BNPL) apps in Ireland from 2015 up until January 2023, by number of downloads. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1310474/bnpl-most-popular-apps-in-ireland/
Statista. "Biggest Buy Now Pay Later (Bnpl) Apps in Ireland from 2015 up until January 2023, by Number of Downloads." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1310474/bnpl-most-popular-apps-in-ireland/
Statista, Biggest buy now pay later (BNPL) apps in Ireland from 2015 up until January 2023, by number of downloads Statista, https://www.statista.com/statistics/1310474/bnpl-most-popular-apps-in-ireland/ (last visited December 04, 2024)
Biggest buy now pay later (BNPL) apps in Ireland from 2015 up until January 2023, by number of downloads [Graph], Statista, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1310474/bnpl-most-popular-apps-in-ireland/
