Buy now, pay later (BNPL) share in e-commerce in 41 countries worldwide 2016-2022

Market share of buy now, pay later (BNPL) in domestic e-commerce payments in 41 countries and territories worldwide from 2016 to 2022

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Release date

March 2023



Survey time period

2016, 2019, 2020, 2021, 2022

Special properties

The figures have been gathered by Statista from several publications, for more information see the "Details" tab.

Supplementary notes

Russia did not feature in for 2022 due to problems in the payment landscape and complexities of forming a survey with Russian consumers after the outbreak of the war in Ukraine.

The figures provided come from various reports, and refer exclusively to the share of "buy now, pay later" (or e-invoices for 2016) in overall e-commerce payment methods used. Note the following, however:

  • The source does not explicitly state whether the share is based on number of transactions or the value of transactions. Due to word use in the overall report (e.g. "spend" or "market size"), it seems to be based on value.
  • Figures for 2017 were available, but were too different from the other iterations and have therefore been excluded. There was no report for 2018.
  • Countries like Canada, China or located in a region like MENA were included in the reports, but had no figures for BNPL.
  • The source rounded all the figures and did not provide specifics. Possibly, some countries with a market share between 0 and 0.5 percent were rounded down - and excluded from an entry.

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