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Buy now, pay later (BNPL) share in e-commerce in 21 countries worldwide 2016-2020

Market share of buy now, pay later (BNPL) in domestic e-commerce payments in 21 countries worldwide from 2016 to 2020

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Release date

January 2021



Survey time period

2016, 2019 and 2020

Special properties

The figures have been taken from several publications, for more information see the "Details" tab.

Supplementary notes

The figures provided come from various reports, and refer exclusively to the share of "buy now, pay later" (or e-invoices for 2016) in overall e-commerce payment methods used. Note the following, however:

  • The source does not explicitly state whether the share is based on number of transactions or the value of transactions. Due to word use in the overall report (e.g. "spend" or "market size"), it seems to be based on value.
  • Figures for 2017 were available, but were too different from the other iterations and have therefore been excluded. There was no report for 2018.
  • Countries like Canada, China or located in a region like MENA were included in the reports, but had no figures for BNPL.
  • The source rounded all the figures and did not provide specifics. Possibly, some countries with a market share between 0 and 0.5 percent were rounded down - and excluded from an entry.

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Statistics on "E-commerce worldwide"

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