Share of online sales value of baijiu in China Q1 2022, by price level
In the first quarter of 2022, high-end baijiu which retails for 2,000 yuan or more per kilogram dominated China's online baijiu market, with a sales share of nearly 40 percent. In that quarter, the online sales value of baijiu on China's leading e-commerce platforms amounted to 8.12 billion yuan.