Specialty spirits retail sales value in China 2013-2022, by sales channel

This statistic shows the total retail sales value of specialty spirits in China's off-trade and on-trade markets in selected years from 2013 to 2018 and a forecast for 2022. In 2018, the retail sales of specialty spirits in off-trade market, including stores, supermarkets, kiosks, etc., amounted to approximately 160.8 billion U.S. dollars in China, whereas the on-trade market sales, for example, in bars, clubs, and restaurants, totaled almost 117.5 billion U.S. dollars.

Total retail sales value of specialty spirits in China from 2013 to 2022, by sales market

Off-trade marketOn-trade market
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Release date

May 2019



Survey time period

2013 to 2018

Supplementary notes


Specialty spirits include local traditional spirits like baijiu, sake or other rice-based spirits and exclude "classical", internationally more popular spirits like whiskey, brandy, vodka, gin, etc.
The on-trade market includes outlets like bars, restaurants, coffee shops, clubs, hotels, etc. The off-trade market includes all retail outlets like hypermarkets, supermarkets, convenience stores, mini markets, kiosks, wine and spirits shops, etc.

Values have been rounded.
Values are given at fixed 2018 exchange rates.

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