Smirnoff: leading products in the UK 2013-2020

In 2020, an estimated 4.5 million people used Smirnoff Red Label Vodka, making it by far the brands most popular product. Ranked second and third were Smirnoff Ice and Smirnoff flavored vodka, with 1.2 million and 691 thousand users.

Smirnoff products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)

Characteristic	Smirnoff Red Label Vodka	Smirnoff Ice (pre-mixed spirits)	Smirnoff Flavoured Vodka	Smirnoff Blue Label Vodka	Smirnoff Vodka & Cola (pre-mixed spirits)	Smirnoff BlackLabel Vodka	Smirnoff Black Ice (pre-mixed spirits)
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Release date

June 2021

More information

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2020

Number of respondents

24,024 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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Characteristic	Smirnoff Red Label Vodka	Smirnoff Ice (pre-mixed spirits)	Smirnoff Flavoured Vodka	Smirnoff Blue Label Vodka	Smirnoff Vodka & Cola (pre-mixed spirits)	Smirnoff BlackLabel Vodka	Smirnoff Black Ice (pre-mixed spirits)
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Characteristic	Smirnoff Red Label Vodka	Smirnoff Ice (pre-mixed spirits)	Smirnoff Flavoured Vodka	Smirnoff Blue Label Vodka	Smirnoff Vodka & Cola (pre-mixed spirits)	Smirnoff BlackLabel Vodka	Smirnoff Black Ice (pre-mixed spirits)
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Characteristic	Smirnoff Red Label Vodka	Smirnoff Ice (pre-mixed spirits)	Smirnoff Flavoured Vodka	Smirnoff Blue Label Vodka	Smirnoff Vodka & Cola (pre-mixed spirits)	Smirnoff BlackLabel Vodka	Smirnoff Black Ice (pre-mixed spirits)
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