China: online shopping frequency by age group 2022

According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, around 69 percent of respondents between 16 and 24 years old said they shopped online at least once a week. In comparison, only 52 percent of those aged 55 years and above did the same.

Frequency of online purchases in China as of June 2022, by age group

Characteristic	Several times a week	Once or twice a week	Several times a month	Once or twice a month	Rarely	Never
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Release date

July 2022

More information

Region

China

Survey time period

June 12 to 30, 2022

Number of respondents

4,098 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

The survey was conducted among 1,544 respondents aged between 16 and 24 years, 1,556 respondents aged between 25 and 34 years, 669 respondents aged between 35 and 44 years, 236 respondents aged between 45 and 54 years, and 93 respondents aged above 55 years.

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