Gucci brand profile in the United States 2023
How high is the brand awareness of Gucci in the United States?
When it comes to luxury fashion users, brand awareness of Gucci is at 92 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gucci in the United States?
In total, 50 percent of U.S. luxury fashion users say they like Gucci. However, in actuality, among the 92 percent of U.S. respondents who know Gucci, 54 percent of people like the brand.
What is the usage share of Gucci in the United States?
All in all, 37 percent of luxury fashion users in the United States use Gucci. That means, of the 92 percent who know the brand, 40 percent use them.
How loyal are the owners of Gucci?
Around 30 percent of luxury fashion users in the United States say they are likely to use Gucci again. Set in relation to the 37 percent usage share of the brand, this means that 81 percent of their owners show loyalty to the brand.
What's the buzz around Gucci in the United States?
In November 2023, about 33 percent of U.S. luxury fashion users had heard about Gucci in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Gucci in the United States.
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