Telecommunications ad spend on newspapers in Singapore 2019-2021

Published by
Joschka Müller,
Feb 27, 2023
The expenditure on newspapers advertising of the telecommunications category in Singapore decreased by 2.6 million U.S. dollars (-47.84 percent) in 2021 in comparison to the previous year.
For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the telecommunications category on newspapers, the ad expenditure of the telecommunications category on magazines was considerably lower, while spending on radio was higher.

Telecommunications advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Singapore

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discount

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Overview

4

Major companies

5

Fixed-line network

3

Mobile Network

4

Broadband

6

Mobile Data

6

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