U.S.: brands promoting body positivity Gen Z by demographic 2022

In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) cared somewhat about brands promoting positive body image diversity. Gen Z who have attained a low education level considered brands promoting positive body image diversity significantly less important than other demographics.

Opinions on how important it is to Gen Z that the brand they buy a product from promotes positive body image diversity in the U.S. 2022, by demographic

Characteristic	Very important	Somewhat important	Not very important	Not at all important	Don't know
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

November 2022

More information

Region

United States

Survey time period

October 2021 to July 2022

Number of respondents

4,233*

Age group

18-25 years

Special properties

Generation "Gen Z"

Method of interview

Online survey

Supplementary notes

*Respondents in October 2021: 1,062 Respondents in January 2022: 1,051 Respondents in May 2022: 1,060 Respondents in July 2022: 1,060 The question was originally phrased as: "How important is it to you that the brand you buy a product from promotes positive body image diversity?"

Citation formats