Advertising and marketing to Generation Z in the United States – statistics & facts

Key insights

Number of Gen Zers living in the U.S.
U.S. Gen Zers' mean annual household expenditure
48k USD
Top medium among U.S. Gen Zers
Social media

Editor’s Picks Current statistics on this topic

Further recommended statistics

Demographic profile

Media consumption

Internet usage

News consumption

Attitudes toward advertising & marketing

Brand perception

Shopping behavior


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