Purchase criteria for coffee in Italy in 2021

Published by
T. Ozbun,
Jan 25, 2023
About two out of three respondents in Italy said that the most important criterion when purchasing coffee was taste/aroma. Another 44 percent stated brand as the most important criterion, and 43 percent bought coffee because of its price.

Most important criteria when purchasing coffee in Italy in 2021

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Release date

December 2021

Region

Italy

Survey time period

November 25 to 29, 2021

Number of respondents

936 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "E quali sono i principali criteri nella scelta di acquisto del caffè per il tuo consumo domestico? Seleziona fino a un massimo di 3 risposte."
Multiple answers possible

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Coffee market in ItalyCoffee market in the United StatesCoffee consumption trends in the United StatesCoffee market in GermanyCoffee market worldwide
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