Coffee is one of the most widely consumed hot beverages worldwide, especially in Italy. Prepared from roasted coffee beans, the beverage comes in many different varieties. While Italy is not a coffee growing country, different types of coffee are commonly served. In 2015, the number of out-of-home cups of coffee served peaked at 4.78 billion. This trend is supported by the existence of coffee bars, which are a usual place to buy a cup of coffee in Italy.
Finally, a major trend concerning the Italian coffee industry is the use of green coffee. Mainly imported from Brazil, green coffee consists of raw, unroasted coffee beans, which some research indicates is a supplement for weight loss. Both caffeinated and decaffeinated green coffee beans are blamed for health risks and side effects such as headaches, anxiety and high blood pressure.
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Research expert covering food retail and all food topics for Italy and Brazil