On the U.S. retail level, ground coffee took the largest sales share with 45.8 percent of retail sales in 2016, followed by single-cup coffee. Primary ground coffee brands for the at-home coffee segment included Folgers and Maxwell House, based on sales. Folgers is owned by The J.M. Smucker Co. and accounted for 1.42 billion U.S. dollars in 2016.
Over the past several years, coffee chains have become more and more popular among customers who enjoy their coffee to go. This out-of-home retail market was dominated by the companies Starbucks and Dunkin Brands Inc. with a combined market share of over 65 percent in 2014.
Recent statistics show that American consumers drank on average 1.64 cups of coffee per day. The majority of the coffee was consumed at home, followed by the work place. When asked why they drink their beloved coffee, consumers stated that they often drink the "black gold" when they need to wake up.